Semrush: What is it?
Among the multitude of SEO tools available on the market, Semrush is probably the best known among SEO professionals. With over a hundred features, it offers itself as a complete SEO tool.
Semrush has many differences with Semji. The more generalist tool is aimed at SEO experts who already know what strategy to follow. It is a good tool for getting an overview of one’s domain and market, for netlinking, or even for creating general SEO reports that assess the overall health of a website.
Semji is a SaaS platform designed to maximize the ROI of SEO content. It enables marketing and SEO teams to produce better content in less time. If you want to learn more about what Semji and Semrush offer to leverage content in your SEO strategy, check out our comparison.
We provide a guide here to help you clarify and better understand Semrush features in the context of an SEO strategy.
SEMRush, the essential keyword research tool for SEO.
To be well positioned in the SERPs, it is not enough to have a good product. It is important to be seen and loved by search engines. To do this, you need to optimize your content for SEO. For example, your keyword should be mentioned several times in the text and appear in the ALT tags of your images.
To find a relevant keyword for your website and business, you can use Semrush. It is a keyword analysis tool. It allows you to track your positions for a keyword and perform multilingual searches. This will give you ideas for keywords you can use to rank for.
Semrush also gives you the opportunity to analyze your competitors’ strategy. It gives you access to your competitors’ rankings for specific keywords.
The first step in relevant keyword research is to brainstorm keywords. You should list all keywords related to your brand and your field of activity. Think about your target audience: who they are and what they may search for in search engines.
You also need to think about location. Depending on your field of activity, some of your keywords will be linked to a geographical area (e.g. “hotel in Paris”, “restaurant in Montmartre”, etc.). Therefore, you can have several types of keywords listed in an Excel spreadsheet.
By combining Google Search Console and Semrush, you can also select words with high added value for your business. When you go to the Google tool, you’ll see the keywords that people type into search engines and find you with. These are keywords that you are already ranking for because they generate traffic. This will give you an additional list of keywords to work with.
Next, you need to enter all the keywords outside of your brand into Semrush. The tool will give you similar keyword phrases to rank for.
Keyword research in Semji is also possible. Based on your topic and generic keyword, the platform will suggest the most strategic search queries to target. If you want to know more, read our article explaining how Semji helps you gain relevance and productivity in this phase of keyword research.
Semrush is a tool that allows you to get an overview of your competitors’ SEO strategy. All you have to do is enter the URL of the competitor’s website you want to analyze. The tool provides an overview of their metrics. Thus, you can analyze
- Organic traffic
- Paid search
- The number of backlinks
- The number of ads displayed
Semrush gives you access to the keywords that generate the most traffic for this website in your report. The tool displays various data on competitors’ keywords:
- the organic traffic generated by these keywords,
- the positioning of the website for these keywords,
- and the cost per click in the case of an Adwords campaign.
You can export this data to Excel for detailed analysis.
Semrush allows you to find keywords for your business by taking inspiration from your competitors.
To choose your keywords, you should also analyze whether they are competitive. This will help you determine your chances of appearing in the top 10 SERPs. The more authority sites that appear for that keyword, the harder it will be for you to beat them in the SERPs. So using long tail keywords can be a profitable traffic generation strategy.
The analysis of referring domains and backlinks.
An optimal SEO strategy requires a qualitative distribution of backlinks. Semrush allows you to analyze in detail the distribution of referring domains and backlinks of your competitors. The tool gives you access to various valuable data, such as:
- The total number of backlinks of the website.
- The number of referring domains
- Authority score. This is a metric that measures the strength of the domain name. The Semrush authority score is calculated using the page score, domain score, trust score and other data that the tool can collect.
It shows the total number of backlinks week by week in the form of a curve. Using this data, you can track the growth of your backlinks and your competitors’ backlinks on a root domain.
Semrush goes further in analyzing external links: it graphically shows the number of backlinks the analyzed website gains and loses each month.
You can also analyze the distribution of anchors and links by country. The tool shows you the 5 countries that make the most backlinks to the site.
Semrush and SEA
Semrush is as efficient at analyzing keywords as it is at analyzing keywords used in Adwords campaigns (SEA).
Search engine advertising (SEA) is an important acquisition lever in an online marketing strategy. With Semrush you can see how many keywords lead users to the website through Adwords campaigns.
You can also get the number of expected users on this site in the next month through these Adwords campaigns.
The tool will give you an estimate of the monthly budget spent by the site with Google Adwords.
Semrush also shows you the exact phrases on which the website is positioned in Adwords campaigns. You have access to :
- To the keyword
- The position of the website on this keyword
- The search volume it generates
- The CPC (cost per click)
- To the percentage of traffic that this keyword represents with respect to the total traffic of the website.
And on the conversion rate that this Adwords keyword generates on the website.
This last piece of data is valuable. It has real monetary significance. Based on this information, you can judge which keywords are most important for your business.
Semrush and rank tracking
Once you have implemented your strategy, you need to track it. For this, rank tracking is ideal. Thanks to it, you have access to your position on certain keywords. When you create a ranking tracking campaign, you can adjust your strategy in real time. You can follow the evolution of your positioning both nationally and locally. The ranking tracking also shows the positioning of your competitors on the same keywords. You can add 5 competitors in the tracking tool.
In addition, the ranking tracking will help you identify the devices through which your internet users reach you: Smartphones, tablets or computers. Thus, you will be able to compare your positions on mobile SERPs or computer SERPs. This data is useful to understand the performance of your website and adjust it.
The Rush SEM tool comes in a variety of subscriptions.
The Pro package for $119.95 per month.
Allows you to manage 5 projects and track 500 keywords.
The Guru package for $229.95 per month.
This offer gives you access to historical data. You can track 1000 keywords and manage 50 projects. Two people can connect to the tool at the same time.
The Business package for $449.95 per month.
With this offer you can manage 200 projects and track 5000 keywords. With this package you get one account with multiple logins: 9 users can log in at the same time.
The tool also offers a customizable enterprise package.
The entry Semrush: What is it? was first published in Express Profits.
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