How to use Tailwind + Pinterest
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What if I told you that I have over 900 pins programmed right now and I programmed them all in 1 afternoon?
Seriously! This means that I have pins programmed from now (January 4) until APRIL.
What’s more, if I wanted to, I could abandon my Pinterest account for almost FOUR MONTHS and it would still be business as usual, bringing me traffic to the blog, followers to my instagram account, but mostly money and sales.
How do I do it? Easy, thanks to Tailwind
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But yes Pinterest is super easy to manage manually some will tell me, and yes, pinning a couple of images of recipes, decor and phrases from time to time is easy, but when you start using Pinterest as a marketing tool to drive traffic to your blog.believe me you’ll need help, at least if you want to achieve the results I’ll show you below.
Why should you use Tailwind?
Well, I think the reasons will be enough when I tell you that thanks to this tool and all the time it saved me, I managed to triple my web traffic in less than 1 year, leading me to achieve almost 1 MILLION page views per month…
…of which +300,000 come from none other than Pinterest:
Basically I want to summarize that if you are a blogger or entrepreneur and want to increase traffic to your website, there is no better way (and also free) to do it, than through a Pinterest for Business account.
Note: If you don’t know about Pinterest for Business or only use it on a personal level, I recommend you first understand a little about how the tool works.
If you already maintain a business
a business profile on Pinterest, then you might have noticed that despite being an excellent
it is an excellent tool, it demands some time (like everything good in this life).
in this life).
We bloggers (with very rare exceptions) have to start our own business and many of us start even if we have a full-time job or a career to finish, which is why we must organize and manage our time in the best possible way. Work smarter, not harder.
That’s where this tool comes in
tool and the reason why today I want to introduce you to your new right-hand man (and mine) for Pinterest Marketing: Tailwind.
right hand (and mine) for Pinterest Marketing: Tailwind.
In this article, I’ll try to explain how Tailwind can help you discover and publish relevant content to your audience, maximize your audience’s reach and measure the performance of your Pinterest account, in just a couple of hours a month.
Now we are…
What is Tailwind?
Tailwind is a
content marketing tool on Pinterest, designed for bloggers and small businesses.
and small businesses. Essentially it’s a scheduler that will help you grow your
account with minimal time investment.
Instead of uploading pins
manually, one at a time and in the little free time you have, Tailwind allows you to schedule
allows you to schedule once a week (or a month depending on your strategy) all your content
all your content and the tool will publish the pins on the boards and at the times that you
the times you indicate. Not only that, but it will suggest the best times to publish according to your
according to your audience and will allow you to analyze in detail all your profile and measure your
measure your results.
Tailwind is also a
marketing partner of Pinterest, so it follows all the necessary standards to keep your account
necessary to keep your account safe and growing. This is very important
important, because (as with all social networks) if you violate these standards, your account can
standards, your account can be deleted overnight and you lost all your hard work.
hard work. For this reason, it is always important to investigate if the tools that we use are
that we use are approved and do not violate the regulations of the platforms of the
of these social networks.
How to set up your Tailwind account
To get started, you will need to
link your Pinterest account in Tailwind.
Tailwind will automatically scan your Pinterest profile and the niche market you’re in.to generate a smart schedule with the best times to publish according to the audience you have.
In addition to this, on the main page it will show you a small general summary of your account behavior including: the amount of repins, pins from your website, amount of followers, recent comments and the best boards of your account.
But on the topic of Tailwind Analytics, we’ll get into that later; first I want to show you how you can use Tailwind to save you time on work.
Note: some of the links you will see below are affiliate links, which means that if you decide to use the discounts and make a purchase, I may earn a small commission. This will be at no additional cost to you and will help me continue to keep this guide free. Thank you very much for reading me, it’s a pleasure to help you!
Create your publication schedule
Tailwind allows you to
you to configure your publishing schedule to reach your audience at the best time.
time. To do this, you should go to the “Publisher” section and then to
“Your Schedule” in the main menu.
In this section
you will find a predefined schedule (suggested by Tailwind) with the best times to publish
times to publish according to your audience. You can add time slots on the days you
by clicking on the “Add Time Slot” button and choosing the time of your preference.
preferred time.
It is also possible to delete them by clicking on the time slot that does not suit you and then click on the trash can icon.
This schedule works
to schedule third party repins at the appropriate times, but if when uploading a new pin of your own, you add a specific time to it, the
new pin of your own, you add a specific time, the schedule will add that slot, on that specific
space, on that specific day, automatically.
How to schedule repins in Tailwind
The fastest way is to
add the Tailwind extension to your browser. Under the same section where you
you set up your smart schedule, at the top you can find the button that allows you to download it.
button that allows you to download it.
After installing it, it’s just a matter of
is a matter of clicking on the button that appears in the corner of the picture
and the Pin will be added to the “drafts” section.
The extension will allow you to
select up to 20 pins to program in Tailwind.
If it is a new pin
new pin, you must go to Tailwind and in the main page browser, look for the “Publisher” section and
Publisher” section and then “Drafts”.
Then, on the right side of the
right side of the screen, you will find a button that says “create new pin”,
then click on “upload image”.
Once you have chosen the
pin image you want to program, you will see it in the drafts section. In
the window below the Pin image, you will need to add the board(s) on which you want to
boards where you want to publish the Pin. Pinterest recommends that you first
post to the most relevant boards first.
Verify or add the
description of the Pin and remember to add hashtags relevant to the topic at the end.
end.
If you have chosen two or more
boards, I recommend clicking the Interval button and spacing the publication of the pins between 1 to 7 days.
pins between 1 to 7 days.
Then, choose the date and
time you want to start pinning and the time interval between each pin.
Pin.
Then click on “Schedule
now” and you’re done! Once you have programmed your pins, your programming schedule will look something like this
will look something like this:
As you can see in the
image, there is a small padlock next to each scheduled pin, this means that the pin is anchored and will
that the pin is anchored and will be published at a specific time and will not move, unless you click and open the lock.
unless you click and open the lock.
If you are also repinning third party content, ideally hit the “Shuffle” button. This will “shuffle” the content that is not anchored; this way you will publish content from different topics and accounts in a random way, to avoid it being seen as SPAM.
If you close the
Tailwind window without programming, don’t worry, your Pin will still remain in your
drafts page. (drafts) page and you can even save the changes that you have already
changes you have already made, by clicking on the “Save Changes” button located at the bottom of the
bottom of the “Drafts” section.
The Tribes of Tailwind
Tailwind maintains groups
of users called “tribes” where they all share their best content in a common
common space. These tribes are divided by topic and you can request access to the ones
access to the ones related to your blog or create your own. The idea
is that the members of the tribe not only share their own content, but also repine the
their own, but also repin the content of their peers.
By collaborating in a Tailwind tribe
Tailwind tribe, everyone enjoys a continuous flow of quality content,
saving you time when it comes to scheduling pins for your profile, plus it gives you the
gives you the opportunity to reach another audience when your content is shared by another member to
shared by another member to their profile.
The Smartloop
This is a relatively new
relatively new in Tailwind, but also very good. The Smartloop consists of
scheduling your best pins to be repinned over and over again,
allowing them to circulate on Pinterest for a specific season or indefinitely.
indefinitely.
In addition to this, Smartloop gives you.
detailed statistics of each aggregated pin to monitor pin performance.
performance.
The lists and boards in Tailwind.
As I mentioned
previously, when programming a pin, you must add the boards on which you want that pin to be repinned.
that pin to be repinned. But if you maintain a lot of boards and you handle several different
different themes, this can take some time.
So Tailwind
offers an easier way to do this, by configuring lists of boards.
To create your lists,
go to the section called “Board Lists” under “Publisher” in the main menu.
menu.
Then, it’s just a matter of
of naming the lists as you prefer and adding in each one the boards that correspond to it.
corresponding boards.
In the case of carlicas.com,
since I talk about minimalism, personal finance, entrepreneurship and travel, what I’ve done is to create a
I have done, is to create a list of boards for each type of content I keep; placing the most relevant and best performing
I keep; placing the most relevant and best performing boards first.
Once you have all your
boards, you should see something like this:
If you keep a single-themed blog as is the case with lamaletademano.com, since the content I share can be shared on all the boards I have in my profile, what I have done is to make different lists with all the boards, but changing the order so that the pins don’t all go to the same board on the same day.
I usually add the group boards after my own, as they tend to be more general and don’t work as well.
The next time you
you try to program a pin, Tailwind will show you your list options as the first choice in the
first option in the space where you enter the boards.
How to grow your Pinterest account with Tailwind analytics.
Tailwind is the best
Pinterest analytics application, as it offers you graphs based on the data it extracts from your
it extracts from your profile to show you the evolution of your profile, helping you determine what your
determine what your audience does and doesn’t want to see.
Once you have
started pinning, Tailwind will analyze your results to show you which Pins and boards work best for you.
boards work best for you.
In the Plus plan, Tailwind
gives you a breakdown in the “Profile Performance” section under the “Insights” tab that includes the following: “Profile Performance”, “Insights” and “Insights”.
“Insights” which includes the following:
- Daily increase in followers.
- Number of Pins added daily
- Growth of repins your account has had.
- Comments added to your pins
These graphs can be based on the
based on the last 7 or 30 days.
In addition to this, it also
shows you the percentage of virality and engagement of your profile, which are super important for
are super important for the Pinterest algorithm, and therefore, key to achieve the growth of your account.
achieve the growth of your account.
The virality of your
profile is calculated in how many repins each pin of your account has.
Engagement
is calculated in how many repins per pin per follower keeps your profile.
Under the “Insights” tab
you can also find the “Board Insights” and “Pin inspector” sections which give you a more detailed look at what is
which give you a more detailed look at what is happening with your profile and content on Pinterest.
profile and content on Pinterest.
In the Board
Insight section you can find a list of all your boards, each one with its respective analysis.
respective analysis. In this way, you can determine which boards are better and which may be
and which ones may be affecting your profile.
Tailwind’s pin inspector
Tailwind shows you every pin added to your account since account creation,
with the date you posted it, number of repins and comments for each pin.
pin. You can also filter the content by date, category or board if you are looking for something specific.
looking for something specific. Personally I use it to see what kind of pins my audience likes the most.
pins my audience likes the most, looking at the images, colors and titles I used in those pins.
I used in those pins that got the most repins.
Get the most out of Pinterest
There are many other
Tailwind features that can help us save time and improve our marketing strategy on Pinterest, but the
marketing strategy on Pinterest, but the intention is not to overwhelm you from day one.
day one. As I always say, it’s good to get informed, but nothing is accomplished if we
never execute.
With the information I just shared with you
you have the basis to start generating traffic to your blog or website for free and practically
website for free and practically automated, so there are no excuses!
no excuses!
