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How to make money on Facebook?


You may think that Facebook is no longer new or cutting edge. But you can’t deny its popularity. There are more than 2 billion monthly active Facebook users, of which 1.37 billion actively use the social network every day.

So it’s no wonder that many people and businesses are trying to make money on Facebook. With such a large potential audience, it makes sense and is feasible. Many people and businesses are making thousands or even millions of dollars on Facebook.

Is it possible to earn income on Facebook?

The simple answer is YES. However, due to the size of Facebook, it can be difficult to stand out from the crowd. This is especially true now that Facebook only shows a selection of posts in a person’s feed. In fact, the statuses you lovingly create and upload to your business page are likely to reach no more than 2% of your followers.

Every time someone opens their Facebook feed, Facebook’s algorithm goes through four steps to decide which posts to show that person:

  1. Inventory: Facebook’s algorithm examines all recent statuses shared by the person’s friends and the pages they follow.
  2. Signals: The algorithm examines a number of signals based on past user behavior. These include the author of the post, average time spent on the content, post engagement, tagging and comments, how informative the post is, and many other signals. One important signal from a cost-effectiveness standpoint is that the algorithm considers people’s statuses to be more important than the page’s posts.
  3. Predictions: the signal tries to guess how the user will react to a particular story, will he/she share it, comment on it, read it or ignore it?
  4. Score: The algorithm generates a relevance score for each publication, based on the signals and their predictions.

When Facebook gathers a person’s feed, it only displays posts with the highest relevance scores.

But don’t worry. Just like with Google and YouTube, if you have interesting content and a good audience, you should generate a lot of views on Facebook and get paid.

Here we list the best ways to expand your horizons and make money on Facebook.

Here are some practical ideas about how to monetize and make money on Facebook..

How Facebook makes money

Meta Inc, the company that owns Facebook, Instagram, WhatsApp and other social networking platforms, is not short of money. Its main source of revenue, almost 97%, comes from advertising. The company’s Q3 2021 earnings are through the roof.

Meta had net revenues of $9.2 billion, just in a three-month period! Total revenue was $29 billion, of which $28.3 billion was from advertising. So it’s safe to say that with numbers like that, Facebook is definitely in a position to pay some of its users.

The best ways to make money on Facebook

1. Sell items on Facebook Marketplace

How much can you earn? Simple, everyday items can cost anywhere from $10 to $100. Large items, such as furniture and antiques, can cost several hundred dollars.

Facebook Marketplace users buy, sell and trade items with other users in their area. Not only can you sell items you want to get rid of, but you can also buy items listed on Marketplace and resell them for a profit.

Depending on how much you have to sell, you could potentially make some additional money.

2. Promote products as an affiliate

How much can you earn? The best influencers can make a career out of promoting products and get thousands of dollars in return. Normal Facebook users probably won’t get rich working as affiliates, but they could get extra money for their topics. It always depends on the size of your audience and the products you choose to promote.

Affiliate marketers promote a company’s product in exchange for a commission. You can post the product on your own Facebook page or even answer relevant questions in Facebook groups and post the product as a resource.

In exchange for talking about the company, you will be rewarded with money every time someone buys the product based on your recommendation. You will make more money if you reach more people, so it’s a good idea to have a large number of subscribers if you want to make more money.

See how to get started in affiliate marketing Affiliate Marketing: A Beginner’s Guide.

3. Advertise to local businesses

How much money can you make? Many businesses will pay a few hundred dollars for someone to promote their business on social media. If you work with more than one business, you can easily earn between $500 and $1,000 per month. However, there are influencers with millions of Facebook followers who can earn much more than that.

Although radio ads and billboards are still around, social media is now a more important way to showcase your business. For this reason, many small businesses are turning to Facebook to get their name out there. If you have the time and know-how, you can help these businesses and get paid by Facebook.

Placing ads on Facebook and targeting certain people can generate a lot of new business for locals. If you don’t know how to run Facebook ads, there are many courses and videos that can help you.

4. Work as a social media manager

How much money can you earn? According to Indeed, the average salary for a social media manager is $18.37 per hour. If you’re doing it as a side job, that’s not bad.

A social media manager is a sort of virtual assistant. These people typically maintain a client’s social media page. By posting photos and responding to comments, a media manager carefully organizes his client’s presence on Facebook.

5. Promote sponsored content

How much can you earn? If you have a large audience, promoting certain products in a sponsored post could generate thousands of dollars in revenue. There is a fine line when making sponsored posts.

The product should be something you like or believe in. You also don’t want your entire page to become a series of ads. This could backfire and irritate your subscribers, causing them to stop following you and helping you lose future revenue.

If your audience is large enough, brands may contact you to publish sponsored posts about their products. You can make a lot of money if you do posts like these from time to time.

These posts are published for a short period of time and are meant to promote brand awareness and hopefully attract new customers.

How to make money with a Facebook group or page.

Facebook has many facets that allow you to make money. One of them, Facebook groups, allows members of the online community to gather around specific topics of interest. It is also a good place to make money. Here’s how.

6. Create a group and sell your content

How much can you earn? The sky is the limit in this case. If you rush to join a bunch of different groups and start your own, you’ll automatically have a giant following. From there, it’s just a matter of advertising and selling your product in a useful way.

With many like-minded people joining the same groups on Facebook, you have a built-in audience for your product. The goal in creating and maintaining a group is not just to make money, but to help people in the process.

If you sell coffee beans, you don’t want to just sell, sell, sell. Sure, that’s an important part of your bottom line, but your customers are looking for more of an experience. That’s why it’s a good idea to add content to your Facebook group to educate and guide customers.

Chances are many customers have the same questions, so when you see an opportunity, answer them and direct them to your website, blog or videos. You could have a blog post to help customers choose the right coffee bean for them. Many customers are more likely to buy from you if they feel engaged.

7. Add a paid membership to your groups

Subscription-based groups give administrators the means to support themselves through subscriptions, allowing them to invest more in their community. This is ideal for administrators of groups with an active community.

To enable member approval:

  • From your feed, click on Groups in the left menu and select your group. If you do not see Groups, click See more.
  • Click Group Settings in the left menu.
  • In the Membership Management section, click next to Who can approve membership requests.
  • Click Administrators and moderators only, and then click Save.

You can set membership requirements to help you decide whether to approve a member.

To set membership conditions:

  • From your feed, click on Groups in the left menu and select your group. If you don’t see Groups, click See more.
  • Click Membership Requirements under People in the left menu.
  • Click Add question to add your first question, or Create to add a new question.
  • Next to Group Rules, click to ask members to accept the group rules.

To approve or reject members:

  • From your feed, click on Groups in the left menu, then select your group. If you don’t see Groups, click See more.
  • Click Membership Requests under People in the left menu.
  • You can then:
    – Select Approve or Deny for each request.
    – Select Approve all or Deny all.
  • To leave a notice for a person whose application you have rejected, click next to their application, then select Reject and advise. When you submit a review, it will say that the review is from an “administrator” but your name will not be revealed.

See how it works in detail.

8. Partner with brands

Generate revenue by publishing content that features or is influenced by a business partner. Brands are eager to collaborate with content creators and their audiences. To make it easier, safer and more efficient for both parties, we’ve created a tool, the Brand Collaboration Manager. It allows you to find and connect with each other. It is ideal for sites with active and loyal subscribers.

and for topics that most brands will consider safe.

9. Add a paid subscription to your Pages.

Fan subscriptions allow those most interested in your Page to fund it directly through recurring monthly payments that you determine. Identify your followers with a special badge that Facebook provides them in the comments, and reward them with perks like exclusive content and discounts. This is ideal for pages with many active followers and for pages that want to offer exclusive extra content.

Adding a subscribe+ button to posts is a great way to let your followers know that you have subscriptions+. It’s also another way to promote the subscriptions+ you offer to your fans. This makes it easy for anyone to subscribe from your posts. It is possible to add a subscribe+ button to any post published by an eligible page.

Before you start

  1. Make sure your page is eligible for subscriptions+.
  2. Enable and disable subscriptions+ for your page.

Note: Fans can only subscribe from a web browser on their computer or mobile device. They will not be able to subscribe from a web browser on a mobile device.

Add a subscribe+ button to your post

To add a subscribe+ button to your post from your page:

  • Go to your page for which you have enabled subscribe+.
  • Click to enter information in the Publication Editor.
  • In the Add your publication box, click on the three dots. Select the Add a subscription+ button.
  • Complete the rest of your publication.
  • When you are finished, click Publish.

See the details of its operation.

10. Add ads to your videos and earn money

In-stream ads in your videos allow you to earn money by adding short ads before, during or after your videos. Facebook automatically identifies natural breaks in your content to place ads. But you can also choose the placements yourself. Your revenue is determined by metrics such as video views, but also depends on advertisers and countries. This is the most optimal way to generate money on Facebook in 2022, especially if you have a page with a large following and have a lot of video content. We detail it in the next section.

How to make money with videos on Facebook pages.

Pages that share videos with their audiences on Facebook are an important part of the ecosystem, adding value for both the community and advertisers. Facebook is developing monetization tools to help these individuals and organizations generate significant, reliable and sustainable revenue from their video content. This works in a similar way to YouTube monetization.

The monetization criteria apply to all Facebook tools that allow you to make money from your content.

Your monetization eligibility can be affected by a combination of factors, but Creator Studio offers a quick way to track your eligibility status. Check your status and find out how to apply to use Facebook monetization:

  1. Go to the Facebook section of Creator Studio.
  2. Select the Monetization tab, then click Overview.

11. Insert ads in the videos on your Facebook page.

How many subscribers do you need to make money on Facebook?

How much does Facebook pay for 1000 views?

How do you pay on Facebook?

Facebook pays between $1 and $5 per 1,000 video plays.

Videos that are only a minute long can make the creator money through ad placements. Facebook has recently changed its eligibility criteria for in-stream ad serving. To qualify a user needs to

  • 600,000 total minutes watched of videos in the last 60 days.
  • At least five active video uploads or live videos.

Live broadcasts, live recordings and short video uploads are eligible for InStream ads.

Place ads before or during the video. You can even place a 30-second ad in a one-minute video. This type of ads is not available on personal profiles, only on Facebook pages. You must have at least 10,000 followers to be eligible for in-stream ads.

Check your monetization eligibility status.

There are several ways to earn money from the content you post on Facebook. However, to be eligible, your entire page and its content must comply with Facebook’s monetization rules. The degree to which you and your page comply with these rules will determine your eligibility for monetization.

Monetization rules

You and your page must follow three main sets of rules in order to monetize your content on Facebook.

Check out the full rules on Facebook.

Check if your page is eligible

In addition to meeting the monetization rules, your page and your content must meet certain criteria before you can use any Facebook monetization products.

Set up and manage your payments

Do you use embedded ads or follower subscriptions? Make sure you receive your revenue by filling in all the fields of your payment accounts. Find out what information is required and how to update this information and settings from the Payment Settings section in Creator Studio.

Once your page has been approved for one of the monetization products, FaceBook will ask you (as the page administrator) to set up a payment account. To ensure that you receive the money you earn, you must provide this information.


Facebook offers many ways to start a lucrative business. Whether it’s advertising your own business or selling things you don’t want, you can make a lot of money on Facebook if you put in the effort.

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