Online advertising has evolved a lot to offer a non-intrusive advertising experience and easy monetization, and push notification ads are those new ad formats.
Today, new advertising opportunities focus on user-centric content and take advantage of technology that users are already familiar with.
Current trends in digital marketing suggest that customers have a lot of say in the development of advertising.
Now, ad formats are somewhat intrusive and offer easy monetization.
This has led to the development of a new monetization solution in the form of. native subscriptions or push notifications..
Today, we will talk about how you can monetize your blog with Push Notifications.
Indeed, the days of “classic” advertising are coming to an end.
Banners, interstitials, and even video ads are found to be very annoying to visitors. In addition, the usage rate of ad blockers is skyrocketing.
This has led many developers to focus on innovative ad formats that are non-intrusive and offer easy monetization.
What are web push notifications?
Native subscriptions have come as a “savior” for many developers. Now, they are devoting a significant portion of their campaign budgets to managing native subscriptions or push notifications.
The basic feature or advantage with native native subscriptions or the Web Push is its “speed of delivery”.
Both deliver a message to your target audience.
Web Push is the fastest way to deliver a message to a recipient. With just one click.
Web Push is a notification that appears in the subscriber’s web browser. It is used to connect a website with its visitors.
Messages appear in the recipient’s web browser even when they are not using a particular application or website.
The power of web push is available for both apps and websites.
Users coming to your website should opt-in to receive notifications on their mobile and/or desktop devices.
- There is no need to download anything.
- No need to install anything.
- They have to click “Allow”, and they are subscribed.
The best part is that users (those who have subscribed to Web Push) do not need to keep their website open after subscribing.
They can close the website, but you can still send them messages.
If their computers are suspended, the notification is sent when these are turned back on.
Therefore, with Web Push, users do not need to open your website to receive a notification.
However, notifications are only sent to those users who have subscribed to these notifications from a specific website in Chrome, Safari and Firefox.
Push notifications offer time-limited content to engage users.
They are used to activate inactive users with offers. Retain loyal readers with personalized content and more.
Why should I use Web Push notifications on my website?
Push notifications are used to generate traffic consistently. Web push is a perfect choice for announcements: discounts, sales and new collections. They are used to “nudge” a customer to buy something at a precise moment.
Publishers use web push notification to make users revisit their website.
Another good thing about Web Push Notifications is that their reach extends to cell phones and tablets in addition to computers.
These notifications appear in the browser next to the taskbar. On Android, it is displayed in the notification tray.
When using Web Push notifications on your website visitors will see a subscription notification.
You can send notifications to your users once they have subscribed to notifications on your website.
A push notification consists of 4 key elements:
- Landing Page URL
- Icon and banner image
- Call to action buttons
(The banner image and call-to-action buttons are only available for Chrome).
Sending notifications is a three-step process.
- It is necessary to define the content of the notification using an interface or APIs exposed by the service provider.
- Notification can be sent immediately or at a scheduled time.
- You can define the audience to which you want to send notifications. Audience filters provide the options to send notifications to all, to a segment of subscribers, to a specific subscriber.
Currently, only Chrome, Windows, OS X, Firefox on Android OS and Safari on OS X support web push notifications.
The best thing is the fact that there is no negative impact of implementing web push notification.
Also, Google has been pushing it aggressively.
Create a Web Push Notification Campaign
Creating an effective Web Push notification campaign involves:
- Customization: Messages should be highly targeted, timely and personalized.
- Add call-to-action buttons: Triggers an immediate response from users, such as “Buy now”, “See more” or “Share on Twitter”.
- Use images: Create refreshing experiences for users.
- Location-based segmentation.: Used to send relevant notifications, such as discounts, suggestions and more.
- Delivery based on time zone: Send a notification at the right time. Understanding your audience is extremely critical to the success of your campaign.
The best notifications are those with catchy titles, short descriptions and good images.
Monetize with push notifications
Push Notifications have evolved into a premium advertising tool.
Previously they were only used as a content delivery channel.
Now, with push notifications advertisers can reach potential customers directly, bypassing intermediaries such as banners or social media.
Push notifications or native subscriptions have become an ideal advertising format for traffic monetization.
Push notifications are the latest monetization solution for publishers.
It is a short alert message with an icon that appears in the client’s browser or on a mobile device.
The advantage of push notification campaigns is that it rules out the very possibility of the presence of bot traffic.
It guarantees high quality traffic and an authentic audience for campaigns.
You can use Push Notification Service (such as Propeller Ads / Adsterra) to send web push notifications.
It is a new advertising format that opens up many opportunities to promote your products, services and CPA offers.
Content promotion takes a new leap with Push Notifications, whether it’s an offer, an ad or a campaign to promote your brand. It is the best way to reach your customers directly.
The ad format adds diversity to your marketing mix and helps the long-term growth of your business.
Push notifications are used for promotion:
- Special offers and promotions.
- E-commerce updates: sales announcements and discounts.
- News and content updates
- Downloadable: eBooks, checklist, templates.
- Geolocation-based alerts.
- Mobile app proposals to increase installations.
Benefits of push notification ad format for monetization.
Push notifications have exceptional reach and effectiveness. They are delivered to users even when they are not browsing the website or interacting with your application.
This new ad format offers global market access that reaches not only existing customers but also new users around the world.
They allow you to target users across all platforms and devices through web and mobile push notifications.
With push notification, you get an audience that is genuinely interested in your products or services.
It allows you to send instant messages to your audience worldwide. They don’t take up space on your website or redirect users to different sites.
Therefore, push notifications or native subscriptions come out as an ideal ad format for traffic monetization.
Push Notifications allow publishers to monetize subscribers even when they have left their site.
- Real-time message delivery.
- 100% deliverable and visible to subscribers.
- Contains clickable links.
- It is a non-intrusive native ad format.
Users consciously subscribe to Push Notifications and start receiving updates once a day.
Push Notifications provide the best results for both publishers and advertisers.
This ad format is extremely easy to use. They do not interrupt the reading flow and do not obscure the text and images on the web page.
They correspond to users’ interests, so they bring higher engagement and a higher CPM for publishers.
Push notifications ensure a lifetime revenue stream for a publisher.
It is compatible with any other ad type, including context, display, native, etc.
Do not violate the policies of Adsense. They can be used together with ads served by other ad networks. Push Notification ads do not diminish the benefits of other ad formats.
They offer attractive, premium quality ads from reputable international companies that value the public’s attention.
Publishers collect revenue every time a subscriber clicks on the push notification served in their browser. Advertisers have the opportunity to target their ad campaigns directly to the target audience that is truly engaged.
Create push notification campaigns as an Advertiser.
Propeller Ads has launched a completely new ad format: Push Notifications. The new ad format is available for CPM campaigns on their self-service platform.
Just click on the “Create Campaign” button.
Choose the CPM pricing model and then select the “Push Notifications” ad format.
To run a campaign, you have to create and upload a JPG, PNG or GIF image with a resolution of 192 x 192 pixels.
The advertising message can contain a title (up to 30 characters) and a description (up to 40 characters).
The registration process is easy, and you can start a new advertising campaign in minutes.
Get native ad subscriptions to your website (Publishers).
The process of adding Push Notifications (Native Subscriptions) to your website is extremely simple.
Just generate a unique code and paste it into the HTML of your blog or website.
Propeller Ads statistics will start showing your earnings from Native Subscriptions (Push Notifications) 24 hours after you have added your code. Your subscribers will get native subscriptions from advertisers.
Top 8 Push Notifications ad networks
Here I leave you a list of the best advertising networks for Push Notifications advertisers and publishers.
1. Adsterra Push Notifications
Adsterra is a leading ad network that has specialized in desktop and mobile ad formats, including display banners, popunders, direct links, pre-roll video, interstitials, and also push notifications.
In fact, Adsterra’s push notifications are a goldmine for publishers. Moreover, the ad format is 100% compliant with Better Ads and Google Chrome requirements.
The ad format does not affect the revenue earned from traditional ad formats used on a website. It works even when the user leaves the publishers’ websites.
Publishers can start earning right after the user accepts the subscription and goes on to receive the first web push.
Adsterra’s push notifications are non-intrusive.
They are sent only to those users who have agreed to subscribe. If users want to, they can even unsubscribe.
In addition, Adsterra push notifications are Google compliant. They conform to Better Ads standards and Google Chrome 64 browser requirements.
In addition, they do not affect the publisher benefits of other ad formats. Browser push notifications work outside of the website.
Codes for browser push notifications are SEO safe. They offer lifetime benefits as long as there are users on the subscription list.
In addition, push notifications work on both mobile and desktop devices of users who have accepted the subscription.
Thus, Adsterra’s native push notifications offer a completely new way of advertising and monetization.
- Payment method: PayPal, Webmoney and Paxum
- Terms of payment: Net basis of 15, pay twice a month.
- Minimum payment amount: $5
2. PropellerAds push notifications
PropellerAds has always been a pioneer in offering ad formats that bring a non-intrusive advertising experience and easy monetization.
They have launched a new monetization solution in the form of native subscriptions or push notifications.
Native Subscriptions (Push Notifications) are among the top performing formats in PropellerAds for almost any audience or niche.
In fact, the biggest advantage of Push Notifications is the fact that it is an extremely user-friendly format. It is delivered directly to the user’s device. They don’t even obscure the text and images on the web page and keep the flow of reading intact.
In addition, PropellerAds Push Notifications correspond to user interests and bring higher engagement with a higher CPM for publishers.
PropellerAds offers “non-intrusive” push notifications.
Subscribers start receiving updates once a day. This frequency provides the best results for both publishers and advertisers.
In fact, push notifications provide a lifetime revenue stream for a publisher. In addition, users continue to receive notifications even when they are not browsing your site or interacting with an app.
In addition, this ad format is fully compatible with all other ad types. PropellerAds Push notifications do not violate Adsense policies. They can be used in conjunction with Google Adsense as well as with other ad networks. Therefore, they do not diminish the benefits of other ad formats.
PropellerAds works with reputable international companies that always value audience attention. Your first earnings will appear in your PropellerAds statistics 24 hours after adding the code.
- Payment method: PayPal, Payoneer, Bank Transfer, ePayments, Webmoney
- Terms of payment: NET 30 terms
- Minimum payment amount: $100.00
3. AdMaven push notifications
Ad-Maven push notification offers a wonderful opportunity for publishers to gain quality revenue and high user experience. The advertising model demonstrates a perfect blend of a non-intrusive advertising experience along with high revenue.
Ad-Maven is constantly dedicated to discovering new advertising opportunities to propel you into the world of monetization.
Ad-Maven push notification is a serious effort in this direction. It offers quality user experience, compliant ads and high revenue.
Push Notifications or native subscriptions come as an ad format that does not annoy the user. As well as being a high-performing ad format for almost any audience or niche.
Benefits of Ad-Maven Push Notifications.
They are one of those few networks that offer this quality product. In addition, Ad-Maven is connected to tens of thousands of premium advertisers and networks worldwide. The optimization of the platform is based on their in-house technology.
The format is extremely easy to use. They do not obscure the text and images on the web page and do not interrupt the reading flow. They correspond to the user’s interests and bring a higher CPM for publishers.
And it is also non-intrusive in nature.
Users subscribe to push notifications and receive updates once a day. With Ad-Maven Native push notification, publishers build a lifetime revenue stream.
In addition, they are fully compatible with Google Adsense and other ad networks. They do not diminish the benefits of other advertising formats.
Ad-Maven is known for its quality, high-performing ads. Your first earnings appear approximately 24 hours after adding the code.
- Payment method: PayPal, Payoneer, Bank Transfer
- Terms of payment: NET+30
- Minimum payment amount: $50.00
4. Evadav Web Push Ads
Evadav is a well-known native advertising network. However, it also embraces and offers a new way to monetize with push notifications. Therefore, it provides cutting-edge solutions to advertisers as well as publishers that are well integrated on a single platform.
Push notifications are one of the most attractive advertising formats for publishers. It comes with fast integration, high-quality content and the highest eCPM rate among all ad formats.
In addition, with the push notification format, advertisers have the opportunity for high conversion, 100% brand safety, as well as a wide capacity for targeted ad campaigns. In fact, Evadav has deployed a patented anti-fraud system as well as an effective algorithm that predicts audience behavior.
Below, we list the advantages of using Evadav:
- Evadav accepts traffic with any country
- The platform has the highest conversion rate on the market
- There are only verified advertisers on this advertising network.
- There is a personal account manager that is available 24/7.
- A wide selection of landing pages for any type of traffic is offered
- Integration with different types of trackers such as Binom, BeMob, PeerClick, etc.
- It takes just 10 minutes to register and get started
- There is even a referral program where you can receive 5% of the income from referred publishers.
- It supports various payment methods such as Paxum, ePayments, PayPal, Payoneer, Skrill, WebMoney, Visa and Bank Transfer.
- Advertisers and publishers with anywhere in the world can be integrated with this system.
5. MegaPu.sh Push Notifications
MegaPu.sh is one of the largest push notification ad networks on the market. It has a network with over 70 push traffic sources connected to the platform. The ads are delivered directly to the user’s device. Therefore, it eliminates almost any possibility of bot traffic.
MegaPu.sh offers new, creative and effective ways to optimize your campaigns. It is one of the best tools for affiliate marketers and allows you to attract readers and get traffic to your site. In addition, MegaPu.sh provides full control over your advertising campaigns.
Here are some of the main advantages of MegaPu.sh:
- Traffic from all countries
- Moderation 24/7
- Full tracker
- 24/7 Support
- The minimum price is $0.001 per click.
- Includes offers on dating, gambling, Nutra, crypto, sweepstakes and more.
- Creating campaigns is easy
- 3% referral program
- Over 12 million clicks per day
- Simple and intuitive interface
- The system works according to the CPC model
6. HilltopAds push notifications
HilltopAds is a global advertising platform that offers the opportunity to monetize your website traffic with best converting offers that have high eCPMs. It is a global network with international advertising service that aims to drive online business as well as growth for advertisers and webmasters by generating high conversions and higher revenue.
In fact, HilltopAds is known for its best conversion bids and high eCPM. Therefore, it allows you to earn a lot of money from your websites by monetizing web traffic. HilltopAds maintains good ad quality and offers a good amount of options in ad formats, including push notifications.
In addition, HilltopAds follows new trends in digital advertising and constantly updates its inventory of ad formats incorporating push notifications, native ads, video ads, direct links, pops, as well as display banners.
In fact, HilltopAds offers several advantages with push notifications. The most notable ones are:
- Native content of the website and of interest to users.
- Real traffic with user consent to receive push notifications.
- Ads are delivered instantly to any device, including computers, mobiles and tablets.
- Highest CTR, as push notifications are displayed when the user is not browsing the website or app.
Here are some of the key features of this ad network:
- Advanced targeting…
- 24/7 qualified support
- Real-time eCPM optimization
- Detailed real-time statistics
- Self-service for advertisers
- Proprietary Adserver and RTB solution
- No commissions for financial transactions
- Customized solutions for valued partners
- Monetize web and mobile traffic
- Weekly payments via Bitcoin, WebMoney, Paxum, Wire, ePayments, and ePayService.
- Covers all countries
- Deeper guidance with operating system, browser, device and more….
7. RichPush push notification network
RichPush is one of the leading push notification ad networks in the internet industry. It offers high conversion rates and advanced targeting. In fact, almost all niches show good performance with RichPush ad network, including shopping, healthcare, education, finance, cryptocurrencies, gambling, app installation and more.
It leverages emerging ad formats and delivers effective performance at scale. So, with RichPush, you can reach a new audience and get more conversions. Here are the benefits of RichPush:
- 24/7 Support
- CPC from 0.003 USD
- Optimization rules
- Segments, readjustments
- A single base
In addition, push notification traffic converts for all popular verticals, including dating offers, gaming and gambling offers, e-commerce, mobile apps, sweepstakes, forex and binary offers, healthcare products, blockchain-based products and more.
RichPush has become a leading Push Notification network with high-quality traffic and responsive administrators. Moreover, it is one of the best push notification ad networks for professionals.
8. Airpush mobile push notifications
If you want to experience the future of mobile advertising, then you should surely take a look at the Airpush ad network. It is one of the leading mobile push notification ad networks in the industry. In fact, it is one of the largest mobile advertising platforms. More than 120,000 apps are using its Software Development Kit. It has one of the most advanced targeting and optimization technologies on the market.
Airpush has a wide range of ad formats, including Push Ads, Video Ads, Rich Media Ads, Overlay Ads and more. Therefore, Airpush offers a more engaging and impactful effect when it comes to mobile advertising. For example, Airpush has powered some of the most successful mobile campaigns for leading brands around the world, such as Coca-Cola, Amazon, Toyota, and more.
Airpush offers a variety of ad formats so you can engage with users in a meaningful and impactful way. It offers push notifications, video ads, overlay ads, rich media, abstract banners, in-app banners, and more. In fact, Airpush has redesigned push notification, thus offering advertisers a very unique channel to reach users even in the event that they are not actively engaged with the app. Moreover, its conversion rates are 3 to 5 times higher than any other mobile ad network.
Airpush has taken mobile ad targeting to a new level with HyperTarget, which allows advertisers to target “opt-in” users based on their app download history. It reveals important information about their interests, which can be used by advertisers to better target their ads.
Other highlights of Airpush Network include:
- Self-service advertising dashboard.
- Actionable analytics on all your campaigns
- It offers a variety of ready-to-use templates for multiple ad formats. So, reach your mobile users with the perfect message.
- Quality inventory, rich data sets, high-performing ad units and infinite scale.
- Variety of advertiser resources such as case studies, white papers, API documentation, and more
Native subscriptions (push notifications) have quickly become one of the highest performing advertising formats for almost any audience or niche.
It’s an ad format that respects the user experience. With Push Notifications, you can leverage technology that users are already familiar with.
Most importantly, it offers a non-intrusive advertising experience and an easy monetization opportunity.
Well, it’s about time you implemented this new monetization solution in the form of native subscriptions (Push Notifications) to grow your business. It is beneficial for both publishers and advertisers.
I hope you found this guide helpful. If so, please share it on your social networks 😉.